Beginning with the kick-off of its sixth season, March 2, 2012, Bellator Fighting Championships will make a permanent move to Friday nights in an effort to capture a greater number of viewers who have often been forced to choose between industry-leader, The Ultimate Fighting Championship, and its smaller competitor when conflicting shows are scheduled.
Bellator CEO Bjorn Rebney had the following comment regarding their latest announcement:
“Our focus was to find the right night, where the largest number of MMA fans could enjoy the show. We’ve been discussing this move with our partners at Viacom for months. When we looked at the alternatives, we agreed that Fridays provided a great night for us to reach MMA fans with our live, real sport, tournament events every week.”
The move will not entirely eliminate programming conflicts with the UFC, as the new format for The Ultimate Fighter is scheduled to air on FX TV, Fridays, in 2012; but the decision should alleviate some of those concerns as TUF runs for merely an hour in duration.
Bellator's Season 6 will air live on MTV2 and Epix (HD) as is traditionally the case; however, the promotion is expected to make a full transition to Spike TV come 2013.
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